Top 50 Brands in Social Media league table

This list benchmarks brands’ SMR scores as at February 2011.

A full explanation of how we derive the scores is available.

If you are a brand owner and would like us to calculate an SMR score for your brand and its two closest competitors, please get in touch.

Position Interbrand
Position
Brand Reach Recency Satisfaction Recency Overall
1 43 Ebay 98.65 98.78 85.6 86.12 92.29
2 17 Apple 98.22 99.15 88.98 81.51 88.61
3 4 Google 97.82 96.22 84.22 83.11 87.00
4 54 Blackberry 95.13 94.52 76.09 75.26 85.25
5 36 Amazon 94.25 97.12 80.12 78.96 83.58
6 44 Gucci 83.55
7 50 Ford 81.67
8 55 MTV 81.55
9 19 Samsung 80.06
10 66 Yahoo! 79.18
11 8 Nokia 78.86
12 41 Dell 78.61
13 3 Microsoft 78.35
14 9 Disney 77.73
15 38 Nintendo 77.26
16 11 Toyota 77.21
17 97 Starbucks 76.89
18 20 Honda 76.81
19 34 Sony 70.48
20 91 Ferrari 76.18
21 65 Hyundai 76.01
22 25 Nike 74.20
23 2 IBM 74.08
24 1 Coca-Cola 73.75
25 6 Macdonald's 73.47
26 88 Adobe 73.39
27 10 HP 72.16
28 12 Mercedes-Benz 71.76
29 13 Pepsi 71.70
30 98 Harley-Davidson 71.28
31 100 Burberry 70.38
32 15 BMW 70.26
33 63 Audi 70.20
34 7 Intel 70.12
35 33 Canon 69.75
36 73 Panasonic 69.44
37 53 Volkswagen 68.82
38 24 American Express 68.69
39 72 Porsche 67.33
40 62 Adidas 66.72
41 48 Zara 66.72
42 46 Heinz 66.05
43 28 Ikea 66.04
44 13 Gillette 64.88
45 89 Smirnoff 63.95
46 77 Cartier 63.58
47 16 Louis Vuitton 63.51
48 45 L'oreal 62.16
49 85 Corona 62.12
50 82 Visa 61.71

Disclaimer: The SMR scores expressed in this supplement and on the MySocialMediaReputation.com website are for reference only. The scores have been calculated in good faith and are as accurate as possible as at 25 January 2011. All of the brands are not PSONA Social clients. Logos, trademarks and any other copyright materials remain the property of owners.

Find out how eBay came out on top of the Social Media league table.

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