How SMR works
Our Social Media Reputation (SMR) score provides a benchmark to gauge brands’ respective popularity.
The score is derived by averaging the noise around a brand (‘reach’) with its popularity (‘satisfaction’).
We then compare the numbers from the last month to the previous three months to apply a topical adjustment (‘recency’).
An algorithm and some more human analysis later and an SMR score is born.
To boost accuracy, a representative sample of the automated sentiment data is validated by our expert team, specifically briefed on your marketing objectives.
But beyond the scoring, Yomego’s SMR service provides clients with a monthly report containing analysis of the stats, edited highlights from key influencers in your sector and a prioritised list of recommendations. Opportunities and threats are spotlighted and findings can be aligned with your wider marketing KPIs.
If you are a brand owner and would like us to calculate an SMR score for your brand and its two closest competitors, please get in touch.